Why did SAP buy Qualtrics?
SAP has paid $8B for Qualtrics. That's a massive investment and one of the highest value acquisitions for a cloud software provider. What is Qualtrics? Qualtrics is the market leader in "experience management" (EM), which is basically feedback, think of customer feedback, end user feedback, product feedback, etc. Experience (feedback) has become so central to our lives today, just think about Google reviews, Amazon reviews, Yelp reviews and just think of the reviews and surveys you get exposed to in every day life. I get sent surveys every time I fly, rent a car or even when I call my ISP customer support. Although I'm no expert on the EX market, my experience as a consumer tells me that companies are spending a great deal of money and effort to gather this data. That said, I'm not convinced that they are always taking full advantage of the EX data they are gathering. From qualtrics.com: Over 10,000 enterprises worldwide, including more than 75 pe